Apple has just officially announced the immediate availability of the new 2010 MacBook Air ultra-thin laptops, available with 11.6- and 13.3-inch displays and based on Intel Core 2 Duo processors, solid state Flash storage, new battery solution, and aluminum unibody enclosures.

Starting at $999, the MacBook Air notebooks are only 0.11-inches thin at their thinnest point and 0.68-inches the thickest. The systems weigh 2.3 pounds for the 11.6-inch model and 2.9 pounds for the 13.6-inch.

Here’s the official press relase: CUPERTINO, California—October 20, 2010—Apple® today unveiled an all new MacBook Air®, the first of a next generation of notebooks which will replace mechanical hard disks and optical drives with Internet services and solid state flash storage. These next generation notebooks are:

* faster—solid state flash storage is up to twice as fast as hard drive storage
* more reliable—hard drive crashes are eliminated
* lighter and smaller—solid state flash storage is up to 90 percent smaller and lighter than hard drives

Available in 11-inch and 13-inch models and weighing as little as 2.3 pounds, the new MacBook Air is Apple’s lightest and most portable notebook ever. MacBook Air uses the same solid state storage technology as iPad™ to deliver instant-on responsiveness, up to seven hours of battery life and up to 30 days of standby time.* Starting at $999, the affordable MacBook Air defines the next generation of MacBooks.

“MacBook Air is the first of a new generation of notebooks that leaves behind mechanical rotating storage in favor of solid state flash storage,” said Steve Jobs, Apple’s CEO. “We’ve taken what we have learned with the iPad—solid state storage, instant-on, amazing battery standby time, miniaturization and lightweight construction, to create the new MacBook Air. With its amazing responsiveness and mobility, it will change the way we think about notebooks.”

With its precision aluminum unibody enclosure, the new MacBook Air measures an incredibly thin 0.11-inches at its thinnest point and 0.68-inches at its thickest, and weighs just 2.3 pounds for the 11-inch model and 2.9 pounds for the 13-inch. Like iPad, MacBook Air was designed from the ground up to use flash storage exclusively. Apple’s custom-designed flash storage is 90 percent smaller and lighter than a conventional notebook hard drive, contributing to MacBook Air’s mobile, featherweight design. MacBook Air’s flash storage also provides faster data access and is more reliable than notebook hard drives due to its solid state design.

MacBook Air features a full-sized keyboard for typing comfort and productivity, as well as the highly acclaimed glass Multi-Touch™ trackpad found on Apple’s MacBook® Pro, so you can scroll through web sites, flip through photos, and resize or rotate images all from the trackpad. The built-in FaceTime® camera, mic and stereo speakers are perfect for video calls with iPhone® 4, iPod touch®** and other Macs.

Flash storage combined with power-efficient Intel Core 2 Duo processors and NVIDIA GeForce 320M graphics delivers an ideal balance of mobility, battery life and performance. MacBook Air features an 11.6-inch or 13.3-inch high-resolution LED-backlit display and Mini DisplayPort to connect your 27-inch Apple LED Cinema Display, projector or HD TV. Ultra-fast 802.11n Wi-Fi networking allows you to download music and movies from iTunes®, back up data to Time Capsule® and store or share files with MobileMe? and iDisk®. MacBook Air includes Bluetooth 2.1+EDR for wireless peripherals and two USB ports making it easy to sync and charge an iPad, iPhone or iPod® while using another device. The 13-inch MacBook Air also includes an SD card slot.

Apple makes the industry’s greenest notebooks and the MacBook Air is the latest Mac® notebook to achieve EPEAT Gold status and meet Energy Star 5.0 requirements.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed of recyclable materials.

Apple uses advanced chemistry and Adaptive Charging technology to create a MacBook Air battery that delivers up to seven hours of wireless productivity on a single charge and up to 1,000 recharges.**** The built-in battery design results in less waste, and depleted MacBook Air batteries can be replaced for $129, which includes installation and disposal of your old battery in an environmentally responsible manner.

Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for creating and sharing great photos, movies and music. Snow Leopard builds on more than a decade of innovation and includes multiple features for portable computing such as Multi-Touch navigation, advanced wireless networking, easy file sharing, automated data backup and intelligent power management. The new iLife ’11 features iPhoto® with stunning full screen views for browsing, editing and sharing photos; iMovie® with powerful easy-to-use tools to transform home videos into fun theatrical trailers; and GarageBand® with new ways to improve your playing and create great sounding songs.

Pricing & Availability
The 11-inch and 13-inch MacBook Air are immediately available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The 1.4 GHz 11-inch MacBook Air with 2GB of memory and 64GB of flash storage starts at a suggested retail price of $999 (US) with a 128GB model for $1,199 (US). The 1.86 GHz 13-inch MacBook Air with 2GB of memory and 128GB of flash storage starts at a suggested retail price of $1,299 (US) with a 256GB model for $1,599 (US). Configure-to-order options and accessories include faster processors, 4GB of memory, MacBook Air SuperDrive® and a USB Ethernet Adapter.

Additional technical specifications and configure-to-order options and accessories are available online at www.apple.com/macbookair.

*Battery life and standby time vary by use and configuration. See www.apple.com/batteries for more information.

**iOS 4.1 required.

***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

****A properly maintained MacBook Air battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/batteries.

Besides the launch of the new MacBook Air laptops, Apple today gave a preview of the company’s upcoming Mac OS X “Lion” operating system.

Inspired by iPad’s software, the eighth major release of OS for Mac computers includes the Mac App Store, support for full screen iPad-like apps, Launchpad, a new home for all of Mac apps, and and Mission Control, which “unifies Exposé, Dashboard, Spaces and full screen apps into an innovative new view of everything running on your Mac, and allows you to instantly navigate anywhere.”

Mac OS X Lion will ship next summer, while the Mac App Store will be available for the current Mac OS X “Snow Leopard” within 90 days.

Apple also introduced today a beta version of FaceTime for Mac which allows Mac users to video call iPhone 4 and iPod touch users, as well as iLife ’11 with major upgrades to iPhoto, iMovie and GarageBand applications.

Apple has released recently the updated MacBook Pro laptops with the new 2010 Intel Core processors, including the 17-inch MacBook Pro MC024LL/A.

The MacBook Pro MC024LL/A with the aluminum unibody enclosure features the Intel Core i5 CPU at 2.53GHz or Core i7 at 2.66GHz, a switchable graphics solution combining the NVIDIA GeForce GT330M 512MB video card and Intel’s HD graphics, 4 or 8GB of DDR3 memory, up to 500GB of hard disk space or up to 512GB solid state drive, the SuperDrive DVD burner, and a battery life of “8 to 9 hours”.

Its 1920×1200-pixel LED-backlit display has a glossy or anti-glare coating, depending on customers’ choice.

The notebook also includes a multi-touch trackpad and illuminated keyboard, iSight video camera, stereo speakers, 802.11n WiFi, Bluetooth, Gigabit Ethernet, two USB ports, a Mini DisplayPort output, SD card and ExpressCard slots, and a FireWire 800 port.

Apple’s MacBook Pro MC024LL/A runs Mac OS X v10.6 Snow Leopard.

Customers can buy the notebook online direct from Apple for a base price of $2,299 or through MacMall which offers mail-in rebates and instant off for a total of around $130 savings.

Apple has officially unveiled the iPad, the company’s long awaited tablet device.

The Internet- and multimedia-centric iPad, which can be also used as an e-book reader, features a 9.7-inch multi-touch display, an on-screen keyboard, a 1GHz Apple A4 chip, 16 – 64GB of Flash memory storage, 802.11n WiFi, Bluetooth and optional mobile broadband 3G connectivity. Regarding software, the iPhone OS-powered tablet comes with 12 iPad-specific applications and is capable of running unmodified iPhone apps.

The device is 0.5-inch thin, and weighs 1.5 pounds.

Prices range from $499 for a 16GB model to $829 for a 64GB model with 3G module.

The iPad will be available in March, with 3G models scheduled for release in April.

Link

Here’s the press release:

“Apple today introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading e-books and much more. iPad’s responsive high-resolution Multi-Touch™ display lets users physically interact with applications and content. iPad is just 0.5 inches thick and weighs just 1.5 pounds— thinner and lighter than any laptop or netbook. iPad includes 12 new innovative apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store. iPad will be available in late March starting at the breakthrough price of just $499.

“iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price,” said Steve Jobs, Apple’s CEO. “iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.”

iPad features 12 next-generation Multi-Touch applications. Every app works in both portrait and landscape, automatically animating between views as the user rotates iPad in any direction. The precise Multi-Touch interface makes surfing the web on iPad an entirely new experience, dramatically more interactive and intimate than on a computer. Reading and sending email is fun and easy on iPad’s large screen and almost full-size “soft” keyboard. Import photos from a Mac, PC or digital camera, see them organized as albums, and enjoy and share them using iPad’s elegant slideshows. Watch movies, TV shows and YouTube, all in HD or flip through pages of an e-book you downloaded from Apple’s new iBookstore while listening to your music collection.

iPad runs almost all of the over 140,000 apps on the App Store, including apps already purchased for your iPhone or iPod touch. The iTunes Store gives you access to the world’s most popular online music, TV and movie store with a catalog of over 11 million songs, over 50,000 TV episodes and over 8,000 films including over 2,000 in stunning high definition video. Apple also announced the new iBooks app for iPad, which includes Apple’s new iBookstore, the best way to browse, buy and read books on a mobile device. The iBookstore will feature books from major and independent publishers.

Apple also introduced a new version of iWork for iPad, the first desktop-class productivity suite designed specifically for Multi-Touch. With Pages, Keynote and Numbers you can create beautifully formatted documents, stunning presentations with animations and transitions, and spreadsheets with charts, functions and formulas. The three apps will be available separately through the App Store for $9.99 each.

iPad syncs with iTunes just like the iPhone and iPod touch, using the standard Apple 30-pin to USB cable, so you can sync all of your contacts, photos, music, movies, TV shows, applications and more from your Mac or PC. All the apps and content you download on iPad from the App Store, iTunes Store and iBookstore will be automatically synced to your iTunes library the next time you connect with your computer.

iPad’s brilliant 9.7-inch, LED-backlit display features IPS technology to deliver crisp, clear images and consistent color with an ultra-wide 178 degree viewing angle. The highly precise, capacitive Multi-Touch display is amazingly accurate and responsive whether scrolling web pages or playing games. The intelligent soft keyboard pioneered on iPhone takes advantage of iPad’s larger display to offer an almost full-size soft keyboard. iPad also connects to the new iPad Keyboard Dock with a full-size traditional keyboard.

iPad is powered by A4, Apple’s next-generation system-on-a-chip. Designed by Apple, the new A4 chip provides exceptional processor and graphics performance along with long battery life of up to 10 hours. Apple’s advanced chemistry and Adaptive Charging technology deliver up to 1,000 charge cycles without a significant decrease in battery capacity over a typical five year lifespan.

iPad comes in two versions—one with Wi-Fi and the other with both Wi-Fi and 3G. iPad includes the latest 802.11n Wi-Fi, and the 3G versions support speeds up to 7.2 Mbps on HSDPA networks. Apple and AT&T announced breakthrough 3G pre-paid data plans for iPad with easy, on-device activation and management.

Continuing Apple’s dedication to designing and creating environmentally responsible products, each iPad enclosure is made of highly recyclable aluminum and comes standard with energy-efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. iPad contains no brominated flame retardants and is completely PVC-free.

Apple today released a new Software Development Kit (SDK) for iPad, so developers can create amazing new applications designed to take advantage of iPad’s capabilities. The SDK includes a simulator that lets developers test and debug their iPad apps on a Mac, and also lets developers create Universal Applications that run on iPad, iPhone and iPod touch.

Pricing & Availability

iPad will be available in late March worldwide for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model. The Wi-Fi + 3G models of iPad will be available in April in the US and selected countries for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad will be sold in the US through the Apple Store, Apple’s retail stores and select Apple Authorized Resellers. International pricing and worldwide availability will be announced at a later date. iBookstore will be available in the US at launch. ”