AMD’s new Embedded Solutions Group aims at a new market | PC Perspective PC Perspective PCPER WEB HomeReviewsNewsForumsPodcastHW LeaderboardSSD Decoder Graphics CardsMotherboardsCases/CoolingProcessorsChipsetsMemoryDisplaysSystemsStorageMobileShows/Expos Username: * Password: * Register | Password Reminder Home ? News AMD’s new Embedded Solutions Group aims at a new market Subject: General Tech | June 12, 2012 – 01:01 PM | Jeremy Hellstrom
Tagged: amd, arm, IBM, Freescale, AFDS, ESG
According to the VDC Research Group’s findings, the embedded market will hit $6bn in sales in 2012 and keep growing at a rate of 12%-15% per year.? AMD seems poised to move into this market with the formation of their Embedded Solution Group and the changes we have been seeing to their processor lines.? Current Opteron HE?and EE chips consume between 35W and 65W depending on the number of cores and that amount might be trimmed down as new models come out.? They also have lines of embedded Athlon, Turion, Sempron, and Geode LX based chips and have hired an FPGA?veteran, Arun Iyengar, to manage the ESG though The Register expresses doubt that AMD?is thinking of developing it’s own FPGA business. ?More likely they hope to provide powerful alternatives for those in the market that now need a little more from their embedded products.? Read the full story here and keep your eyes peeled for more news coming out of the AMD?Fusion Developer Summit.
“The new management team at Advanced Micro Devices is looking everywhere, including under the couch cushions, to find some money so it can afford to explore the embedded systems market again. The chip biz hopes rivals Intel and the ARM collective are too distracted to notice the foray as they fight over each others’ territories in PCs, servers and mobile devices.”
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Ultrathin vs Ultrabooks
A couple of years all started with the launch of smartphones already did all that a computer had but undoubtedly the missing screen made them far to the notebooks, then came the Apple tablet and there appeared on the scene again the great question whether the iPad can replace a notebook computer. Then came with screens smaller than 13 or 11 inch netbooks and so-called contra-power missing ultrabooks arrived.
AMD now offers an alternative to ultrabooks which can cost up to 20% less. The ongoing 2012 CES innovations allowing for all the technology sector and in this case in the field of laptops. Thus the Las Vegas event reinforced the tendency for the market ultrabooks computers and Intel and the term responsible for placing on the field and stimulate the production of these models emerged greatly strengthened in 2011.
AMD’s response meanwhile has arrived, the company’s proposal is basically the same with the curious exception of the name, so instead of AMD ultrabooks suggests the production of ultrathin product, or Ultrafine notebook. Who broke the story was a specialized site, outside of the rumors in this sense because there were some data that were aired during the end of 2011. AMD’s intention is that their products are on the market since July .
To achieve this come into play at lower costs that AMD is able to generate in their lines. In this way the AMD ultrathin should cost up to 20% less in some cases. The big question about the news is on the ability of a product’s performance therefore cheaper in a generation of processors that appears to be under the control of Intel. It is believed that with Trinity APUs AMD manages to be more competitive in the laptop market as it currently is in the lines of conventional desktops.
In any case regardless of the effect of ultrafine compared to ultrabooks is true that the arrival of AMD in this market prices tend to jump down. Sources estimate that the company will be able to launch twenty models ultraportable different this year compared to 75 expected to run under Intel processors.